TAG Heuer

TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. In 1985 TAG Group purchased a majority stake in the company, forming TAG Heuer. The name TAG Heuer combines the initials of “Techniques d’Avant Garde” and the founder’s surname.
In 2013, TAG Heuer celebrated the 50th anniversary of the Carrera, the racing-inspired chronograph that is a key part of the range today. There have been ten generations of Carrera since its introduction, with models launched in every decade since 1963.
You can find your closest stockist using the interactive map below.

CAU1116.BA0858

CAU1116.BA0858

WAH1210.BA0859

WAH1210.BA0859

CAZ113.FC8189

CAZ113.FC8189

WAH1211.BA0861

WAH1211.BA0861


 

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